Brand Toolkit: Our brand

Our brand

Mission statement

Empower customers to deliver digital services that promote the general welfare.

Value statement

Ad Hoc values accountability, efficiency, and humility. We pride ourselves in strong opinions, loosely held. We are always open to new ways of doing things. We value work that impacts the lives of people in tangible ways. We always value the opinions of our stakeholders and consider subject-matter experts to be heroes that make the products we build better for all.

Brand promise

Great people, brought together to build meaningful things.

Ad Hoc is an experiment in combining outside experts and cutting edge technology with the amazing civil servants in government to create services that are not just functional but exceptional.
— Ad Hoc co-founder Greg Gershman
An image showing Ad Hoc team members, with temporary Ad Hoc Tattos - their arms are together forming a circle, with hands in the middle.