Brand Toolkit: Logo

The story

Our logo is a visual representation of our story. Three elements are combined to convey important ideas about who we are.

  • Plus sign

    A longstanding symbol of healthcare, the plus sign honors our roots in the rescue of healthcare.gov.

  • Building block

    A representation of the idea of an ad hoc team — something built for a given moment in time, much like a child plays with building blocks.

  • Green

    We’re different from other government technology companies, and proud of it. A color of positivity, growth — Ad Hoc green conveys our optimism and hope for the future we’re helping to build.

Usage

Do not separate the symbol and word mark.

Do not rotate.

Do not squash or scale.

Ensure space around the logo equal to half the size of the symbol.

Do not overlay the logo on an image without explicit approval.

Do not recolor the logo.

Do not add drop shadows.

Do not add an outline or stroke.

Do not add a background fill (including pizza). This includes the use of a diffusion model to draw an image out of the noise conditioned on the logo.

Download

Full color

Ad Hoc logo, with words
SVG | PDF | PNG

Grayscale

Ad Hoc logo, with words
SVG | PDF | PNG

White

Ad Hoc logo, with words
SVG | PDF | PNG