Brand Toolkit: Grid

Grids

Grids are a key aspect of our design system - Sunrise. A grid system helps ensure our commitment to one of our three core tenets: Dependability. Grids convey a visual sense of order, hierarchy, and consistency.

For online applications, Ad Hoc uses at twelve column grid. This enables flexible layout options that divide evenly into two, three, and four.

An image depicting a 12 column grid, with each column and column numbered 1 through 12, overlayed over a web page showing this grid in action.

Vertical rhythm

Vertical rhythm is established with our 8px baseline grid. Elements are typically spaced with a “small, medium, large” approach - spacing items four, eight, or twelve rows apart for desktop, three, six, or nine rows apart for mobile.

Mobile Desktop
8 px vertical grid
8 px vertical grid
Extra Large spacing: 12 rows, 96px
Extra Large spacing: 16 rows, 128px
Large spacing: 9 rows, 64px
Large spacing: 12 rows, 104px
Medium spacing: 6 rows, 48px
Medium spacing: 8 rows, 64px
Small spacing: 3 rows, 32px
Small spacing: 4 rows, 32px
Putting this together - an image that shows part of a web page, with grid rows overlayed on top, showing some large spacing between a paragraph of text, and a blockquote underneath.

Print

Print materials use a 12x12 grid, with a margin equal to one half of each grid row (top and bottom) or column (left and right). Baseline grids may be set as the same as digital materials, or differently dependent on the needs of the project.

an image showing a 12 x 12 column grid. Twelve rows and twelve columns - each numbered

Here’s how this plays out in practice:

an example of a print document with a twelve column grid overlayed on top of the document